The City’s new logo is not a lot of things.
It’s not inspiring, it’s not reflective, it’s not exciting, it’s not very good — but at $8,000, it’s not a rip off.
I’m not at all suggesting this was money well spent — it’s not. Of course the actual cost of implementing this logo across the city’s print collateral, web presence, social media, mobile apps, signage, et al will cost taxpayers hundreds of thousands (at least) of dollars. It’s a bizarre priority for a city with so many real priorities like affordability and housing and homelessness.
